EVALUATING METHODS FOR PRODUCT VISION WITH CUSTOMERS' INVOLVEMENT TO SUPPORT AGILE PROJECT MANAGEMENT

The literature from Project Management and Product Development areas consider the vision as one of the main success factors. The agile project management relates the product vision to the project's success too and, in addition, indicates the need to involve customers during this process. Would there be, therefore, methods to help achieve the two objectives during the planning of the project? The paper evaluated methods using an adaptation of the Repertory Grid Technique. The evaluation used constructs from literature of Product Development and Agile Project Management to assess the two aspects: support in building the vision and customer involvement. The results indicated that the methods do not achieve both objectives simultaneously, but on the other hand, have complementary profiles. This indicates that, theoretically, there is the possibility of associations in order to support the agile project management. Finally, the analysis of results also shows some suggestions of associations and possible adaptations of methods that need further study.