An Investigation Into Gamification as Employee Training Tool: Engagement and Game Components

The use of games with a serious purpose, also called gamitication, is a new approach to employee training and adult education. This paper explores gamification as a modern approach to adult education which can increase engagement in training process and thus ensure better learning. The research reveals a relationship between the usage of gamification as employee training tool and the performance results as well as employee engagement in training and organisation simultaneously looking at components of effective games. This research is based on case study strategy and is bass d on data from participants survey and sales results before and after the training. The results show that sales results are not related to gamified training, however, use of gamification elements significantly increase employee engagement in both - training and organisation. The most effective game components for sales training games are the exchange of experiences, possibility to earn points and feedback.