E-Commerce Adoption Impediments in Iran; The Strategic Role of Firms in EC Deployment

Many businesses in developing countries are in the initial stages of the adoption of e-commerce. These businesses face challenges different from those in developed countries. Some firms may accept the difficulties and wait to see when the barriers eliminated. Some others have different assessment to the environment and in a strategic perspectives try to create Blue Ocean Strategy and benefit from being the market leaders. This study aims to determine major impediments to e-commerce adoption in Iran and suggest that the forerunner firms can take the advantage of uncontested market share and also make the E-commerce (EC) deployment so faster.