IMPACTS OF MARKET ECONOMY AND GLOBAL DIGITAL COMMUNICATION NETWORK ON VIETNAMESE LITERATURE OF RENOVATION PERIOD

During Vietnam's middle ages, its Confucians composed works of prose and poetry primarily for entertainment, interaction or education of ethics, so they never considered the works to be commodities. It was early in the 20th century, when a new view on the occupation of writing as a means to earn living was started with Tan Da (1889-1939), and writers got aware that the works were also goods, which were governed by the market mechanism. During Vietnam's doi moi, or renovation, the market economy and the global digital communication network, or the internet, have both exerted strong impacts on literature, thus ushering in a new development period of the country's literature.