Shifting Paradigms in Innovation Management - Organic Growth Strategies in the Cloud

The industry is currently undergoing tremendous changes. In the automotive domain vehicles get connected and autonomous, the powertrain gets electrified. The CO2 emissions have to be reduced as a contribution to stop the global warming. Intelligent service architectures for future e-mobility services are created, and accessibility requirements and demographic developments need to be considered. The production is more and more automated, decentralized and controlled by robots. To meet the future requirements of an electric car in the future, it is essential to combine different approaches with each other. Also the Internet of Things (IoT) leads to complete networking of humans, machines, environment, medical systems, transport systems, etc. Can we under these circumstances still use the typical innovation strategies or do we need new paradigms for generating innovation and managing innovation? This paper will deal with new patterns and concepts that will substitute the previous patterns and concepts promoted by the innovation manager job role from ECQA.