Research on the Design of Cultural Creative Products Based on Jingchu Regional Culture

In recent years, cultural creative industry has undergone a rapid development, and the development of creative products containing regional cultural connotations becomes a new favorite. This paper analyzes the cultural connotation contained in Jingchu regional culture, explains the cultural symbols in Jingchu region, and summarizes four methods for applying regional culture elements in cultural creative product design, such as getting the characteristics in Jingchu culture integrated in the design of cultural creative product, paying attention to functionality of such product, improving the packaging texture, adding regional elements, and paying attention to creating the brand image of Jingchu cultural creative products. The design of cultural creative products based on regional culture is based on the recognition of the regional culture. It not only reflects the connotative value of local culture, but also provides some reference for the inheritance and protection of regional culture.