Review of Research on Online Users' Switching Behavior

被引：0
|
作者：
Wang, Xi-zi [1 ]
机构：
[1] 99 Lujiazui West Rd Wanxiang Bldg, Shanghai, Peoples R China
来源：
2018 INTERNATIONAL CONFERENCE ON COMMUNICATION, NETWORK AND ARTIFICIAL INTELLIGENCE (CNAI 2018) | 2018年
关键词：
Switching behavior; Post-adoption behavior; PPM framework; Switching costs; SERVICE; MIGRATION; HABIT; SUBSTITUTES; PERSPECTIVE; INTENTION; PULL; PUSH;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This paper reviews the researches of online users switching behavior and emphases the importance of online users' switching behavior. By reviewing the literature, we find that satisfaction, alternatives attractiveness and switching costs are the main factors affecting the user switching intention, and we also analyze different theoretical models. Finally, this study summarizes the facilitation factors and inhibition factors, which are able to influence online users' switching intention. Practical implications and theoretical contributions are given.
引用
收藏
页码：224 / 228
页数：5
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