Use of Information and Communication Technology (ICT) on Agricultural Marketing in Indonesia A Brief Literature Review

It is obvious that information and communication technology (ICT) have been widely used in agricultural sector in the last decade. Theoretically, ICTs propose to increase the efficiency of agricultural marketing since this could reduce marketing supply chain, thus increasing marketing efficiency. This paper aimed to evaluate the role of information and communication technology used in the agricultural marketing in Indonesia. This study employed historical and systematical review on many articles related to the current development of ICT application. The result showed that mobile phone, SMS, website and social media are the most commonly used ICT tools in agricultural marketing. The study concluded that ICTs play an important role in agricultural marketing by increasing market share and obtaining faster information on price, product and networks.