The Theory of Brand Relationships: Lacking a Broader Perspective?

被引：0
|
作者：
Poulsen, Sanne [1 ]
Wooliscroft, Ben [1 ]
机构：
[1] Univ Otago, Christchurch, New Zealand
来源：
JOURNAL OF MACROMARKETING | 2012年 / 32卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：451 / 451
页数：1
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