The Theory of Brand Relationships: Lacking a Broader Perspective?

被引：0

作者：

Poulsen, Sanne ^{[1
]}

Wooliscroft, Ben ^{[1
]}

机构：

[1] Univ Otago, Christchurch, New Zealand

来源：

JOURNAL OF MACROMARKETING | 2012年 / 32卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：451 / 451

页数：1

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