TEACHING SYNERGY OF PRAGMATIC IMPACT IN MODERN ENGLISH DISCOURSE

This article is devoted to the problem of speech manipulation in modern English mass media and its relation to teaching methodology. The author suggests that by integrating elements of functional-linguistic analysis into classroom reading activities it is possible to improve non-native speaking students' rhetorical skills, develop professionally relevant abilities to recognize verbal means of pragmatic impact and exploit discursive mechanisms of creating a convincing persuasive text.