Platform-based new product strategy

被引：0
|
作者：
Hu, S [1 ]
Geng, M [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II | 2001年
关键词：
platform-based new product strategy; base-platform; platform and derivative projects;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Continuous and effective new product strategy is the key to achieve long-term competitive advantage. Core competence of corporation is the source of competitive advantage. This article illustrates platform-based new product strategy including three levels-the corporate level, the base-platform level, and projects level surrounding platform and derivative products and demonstrates it can translate core competence into practical advantage.
引用
收藏
页码：878 / 881
页数：4
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