Platform-based new product strategy

被引：0

作者：

Hu, S ^{[1
]}

Geng, M ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II | 2001年

关键词：

platform-based new product strategy; base-platform; platform and derivative projects;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Continuous and effective new product strategy is the key to achieve long-term competitive advantage. Core competence of corporation is the source of competitive advantage. This article illustrates platform-based new product strategy including three levels-the corporate level, the base-platform level, and projects level surrounding platform and derivative products and demonstrates it can translate core competence into practical advantage.

引用

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页码：878 / 881

页数：4

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