The present situation and Prospect of sports industry in Colleges and Universities

the analysis based on product characteristics and market demand, the management strategy of sports industry in Colleges and universities from the college sports venues, colleges and universities competition, the high level sports team and sports teachers in Colleges and universities four aspects were discussed, so that colleges and universities can be combined with the actual situation of the school to develop business strategy with characteristics of the university sports industry market. Sports industry is a new type of management system and operational mechanism, which is adapted to the social and economic system reform, to the market, and to promote the development of sports industry. Under the condition of socialist market economy, China's athletic sports and mass sports industry more and more deep, and school physical education is one of the three pillars of sports, in the formation of the road of industrialization started late, development is relatively backward. School physical education is the need to keep its rightful place and sustainable development, take the road of industrialization, many raise funds for school sport injected vigor and vitality is to keep the new concept of the survival and development, is the "sunrise industry" in the sports industry. To develop sports industry, it is necessary to conform to the social sports, industrialization operation rules, in the specific operation of the project and the management way, still need to differences in social sports industry. Each school have their actual situation and professional quality, industrial projects must embody and play the advantage, according to the characteristics of the resources, through appropriate management, actively develop the relevant market, formed distinctive school sports industry. Colleges and universities have a variety of sports resources. The development and use of these resources, in addition to meet the needs of teaching and exercise, but also to serve the community.