Methodological Approach to Development and Realization of Industrial Enterprises' Competition Strategy

被引:0
|
作者
Egorova, Anastasiya [1 ]
Kuznetsov, Viktor [1 ]
Ivonina, Oksana [2 ]
Lapaev, Dmitry [3 ]
Lapaeva, Olga [3 ]
机构
[1] Kozma Minin Nizhny Novgorod State Pedag Univ, Nizhnii Novgorod, Russia
[2] Russian Presidential Acad Natl Econ & Publ Adm, Dzerzhinsk, Russia
[3] Nizhnii Novgorod State Tech Univ, Nizhnii Novgorod, Russia
关键词
D O I
10.1007/978-3-319-60696-5_44
中图分类号
F [经济];
学科分类号
02 ;
摘要
The article considers methodological aspects of the development and realization of a competition strategy of industrial enterprises. We provide the foundations of significance and necessity to develop a competition strategy at the current stage of economic development. In spite of a great number of researches in the field of competition strategies and behavior of businesses by Russian and foreign economists, those studies are gaining particular importance-under dramatically changing circumstances-which have specific instructive materials. The authors introduce a methodological approach to the development and realization of a competition strategy of industrial enterprises. This approach will allow the enterprises to generalize the experience of their strategic development and systemize the activities in competition strategic management by cultivating and implementing an efficient competition strategy.
引用
收藏
页码:341 / 347
页数:7
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