Analysis of Shopping Online Influence Factor through Personal Social Media and Market Place

被引：0
|
作者：
Surjandy [1 ]
Lindawati, A. S. L. [2 ]
Siswantini [3 ]
Kaburuan, Emil R. [4 ]
机构：
[1] Bina Nusantara Univ, Sch Informat Syst, Informat Syst Dept, Informat Syst Audit Program, Jakarta 11480, Indonesia
[2] Bina Nusantara Univ, Fac Econ & Commun, Accounting & Finance Dept, Jakarta 11480, Indonesia
[3] Bina Nusantara Univ, Commun Dept, Jakarta 11480, Indonesia
[4] Bina Nusantara Univ, Informat Syst Management Dept, Binus Grad Program Master Informat Syst Managemen, Jakarta 11480, Indonesia
来源：
PROCEEDINGS OF 2019 4TH INTERNATIONAL CONFERENCE ON SUSTAINABLE INFORMATION ENGINEERING AND TECHNOLOGY (SIET 2019) | 2019年
关键词：
Shopping online; Personal Social Media; Market Place; SPSS; Explanatory Research; COMMERCE;
D O I：
10.1109/siet48054.2019.8986048
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Recently, Directorate General of Taxes Indonesian is studying about the possibility to apply tax for shopping online transactions. However, online shopping can be done from market place commonly, how about personal social media? as functionality personal social media can be used to advertise the product. Therefore, this research will try to explore online shopping through personal social media and market place. The explanatory research method used in this research to look for the influence factor of the customer to perform shopping online. The five hundred seventy-seven respondents used in this research, and SPPS tools with bivariate correlative to describe the relationship between factors, twenty-three essential correlations factors found in this research. This preliminary research can be used for future research regarding shopping online business activity.
引用
收藏
页码：78 / 83
页数：6
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