The measurement of advertising effectiveness: Empirical learning and application - Comment

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作者：

Wansink, B ^{[1
]}

机构：

[1] UNIV ILLINOIS,URBANA,IL 61801

来源：

MEASURING ADVERTISING EFFECTIVENESS | 1997年

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：323 / 324

页数：2

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