The reputation of the Spanish media

被引：6

作者：

Villafane, Justo ^{[1
]}

Ortiz-de-Guinea-Ayala, Yolanda ^{[2
]}

Martin-Saez, Jose-Luis ^{[3
]}

机构：

[1] Univ Complutense Madrid, Fac Ciencias Informac, Ave Complutense 3, Madrid 28040, Spain

[2] Univ Rey Juan Carlos, Fac Ciencias Comunicac, Dept Comunicac & Sociol, Camino Molino 5, Fuenlabrada 28943, Madrid, Spain

[3] Univ Rey Juan Carlos, Fac Ciencias Comunicac, Camino Molino 5, Fuenlabrada 28943, Madrid, Spain

来源：

PROFESIONAL DE LA INFORMACION | 2020年 / 29卷 / 04期

关键词：

Media; Reputation epistemology; Media reputation; Corporate reputation; Journalistic value; Business value; Media reputation variables; Media stakeholders; Media typology; manipulation; Media types; Credibility; Informative rigor and independence; CORPORATE SOCIAL-RESPONSIBILITY; STAKEHOLDERS; CREDIBILITY; RESOURCE; FIRM;

D O I：

10.3145/epi.2020.jul.07

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Two studies, one qualitative and the other quantitative, have been carried out, each using two samples differentiated by the degree of knowledge of the performance of media: informed population and communication professionals. A quantitative analysis of the reputation of the Spanish media is carried out, based on a qualitative analysis of the professional and business reality of the media with the best reputation. It is concluded that there is a broad consensus that there is no confidence in the media because the information that they disseminate is manipulated. The credibility of a medium shows a high correlation with its history, consistent with the theory of reputation, because consolidation of a stable reputation requires time. The reputation of each type of media (paper press, digital press, radio, and television) is evaluated, yielding two rankings of the 16 media with the best reputation in Spain, corresponding to the two samples analyzed.

引用

页码：1 / 26

页数：26

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