Logistics service quality and technological intensity in retailing

被引:0
|
作者
Eugenia Ruiz-Molina, Maria [1 ]
机构
[1] Univ Valencia, Fac Econ, Valencia 46022, Spain
来源
UNIVERSIA BUSINESS REVIEW | 2008年 / 20期
关键词
distribucion minorista; calidad de servicio logistico; intensidad tecnologica; satisfacion; lealtad;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The quality of the physical distribution might be a source of differentiation and, consequently, might provide a competitive advantage for the retailer. However, there is neither a consensus in the literature about the components of logistics service quality nor on the role of the retailer's intensity of use of the technology. In this context, this paper aims at Identifying the major components of logistics service quality and technological intensity, as well as to analyse their impact on the results of the store in terms of satisfaction and customer loyalty in different retailing activities..
引用
收藏
页码:84 / 99
页数:16
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