Study of Addressing (Vocative) as Linguistic Pragmatic Category (in the Context of Secondary School)

The present paper is dedicated to questions of disparity of school and scientific approach to some problems of the Russian language in its modern state: the connection of the linguistic course with studying literature; communicative activity approach as a possibility to avoid traditional methodic and to implement algorithms of linguistic research for studying the native language; the shift of a paradigm of teaching from knowledge-oriented to activity-oriented, which is demonstrated by the example of introducing the theme of addressing at secondary school. (C) 2014 Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (littp://creativecommons.org/licenses/by-nc-nd/3.0/).