African American;
community awareness campaign;
oral cancer;
sex and racial cancer disparities;
D O I:
10.1023/B:CACO.0000019474.98238.35
中图分类号:
R73 [肿瘤学];
学科分类号:
100214 ;
摘要:
Objective: The purpose of this study was to provide the first systematic evaluation in the United States of a community-based oral cancer awareness campaign. Methods: We used a non-equivalent control group design and random-digit-dialing methods to examine billboard effectiveness and pre- and post-billboard impact between intervention and control counties in adult probability samples in Florida, USA. Results: Respondents in the intervention county were more likely than controls to correctly identify the billboard message to get tested for oral cancer, and less likely than controls to report ever having an oral cancer examination, or to have heard of oral cancer. Results of pre- post analyses within each county showed that oral cancer examinations were significantly more frequent in both counties after the campaign. There were no significant differences between counties on the proportion of individuals who reported having seen the campaign or on any other item measuring billboard awareness or impact. Conclusions: Results suggest the Florida billboard campaign had limited success in increasing public awareness. Future cancer awareness campaigns should incorporate theoretical models, target high-risk groups and the broader community and provide culturally relevant messages as part of a multi-media campaign.
机构:
World Resources Institute, 10 G Street NE, Washington, DC 20002, United StatesWorld Resources Institute, 10 G Street NE, Washington, DC 20002, United States
Johnson, N.
Belsky, J.
论文数: 0引用数: 0
h-index: 0
机构:
World Resources Institute, 10 G Street NE, Washington, DC 20002, United StatesWorld Resources Institute, 10 G Street NE, Washington, DC 20002, United States
Belsky, J.
Benavides, V.
论文数: 0引用数: 0
h-index: 0
机构:
World Resources Institute, 10 G Street NE, Washington, DC 20002, United StatesWorld Resources Institute, 10 G Street NE, Washington, DC 20002, United States
Benavides, V.
Goebel, M.
论文数: 0引用数: 0
h-index: 0
机构:
World Resources Institute, 10 G Street NE, Washington, DC 20002, United StatesWorld Resources Institute, 10 G Street NE, Washington, DC 20002, United States
Goebel, M.
Hawkins, A.
论文数: 0引用数: 0
h-index: 0
机构:
World Resources Institute, 10 G Street NE, Washington, DC 20002, United StatesWorld Resources Institute, 10 G Street NE, Washington, DC 20002, United States
机构:
McSilver Inst Poverty Policy & Res, New York, NY USAMcSilver Inst Poverty Policy & Res, New York, NY USA
Vu, Catherine M.
Duy Nguyen
论文数: 0引用数: 0
h-index: 0
机构:
Temple Univ, Sch Social Work, Ritter Annex 5th Floor,1301 W Cecil B Moore Ave, Philadelphia, PA 19122 USAMcSilver Inst Poverty Policy & Res, New York, NY USA
Duy Nguyen
Tanh, Daniel B.
论文数: 0引用数: 0
h-index: 0
机构:
Silver Sch Social Work, New York, NY USAMcSilver Inst Poverty Policy & Res, New York, NY USA
Tanh, Daniel B.
Chun, Jessica
论文数: 0引用数: 0
h-index: 0
机构:
Silver Sch Social Work, New York, NY USAMcSilver Inst Poverty Policy & Res, New York, NY USA