Advertising in an interactive environment: A research agenda

被引：0
|
作者：
Coupey, E [1 ]
机构：
[1] Virginia Polytech Inst & State Univ, Blacksburg, VA 24061 USA
来源：
ADVERTISING AND THE WORLD WIDE WEB | 1999年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：197 / 215
页数：19
相关论文
共 50 条
  • [41] INTRODUCTION TO THE SPECIAL SECTION Mobile Technology and Advertising: Moving the Research Agenda Forward
    Bernritter, Stefan F.
    Okazaki, Shintaro
    West, Douglas C.
    JOURNAL OF ADVERTISING, 2022, 51 (04) : 407 - 410
  • [42] Research on Interactive Routing of Cable in Virtual Environment
    Wan Bi-le
    He Wen-xing
    Chen Chang-yu
    2018 2ND INTERNATIONAL CONFERENCE ON MECHANICAL, MATERIAL AND AEROSPACE ENGINEERING (2MAE 2018), 2018, 179
  • [43] Digital advertising around paid spaces, E-advertising industry's revenue engine: A review and research agenda
    Aslam, Bilal
    Karjaluoto, Heikki
    TELEMATICS AND INFORMATICS, 2017, 34 (08) : 1650 - 1662
  • [44] AGENDA-SETTING AND POLITICAL ADVERTISING - ORIGINS OF THE NEWS AGENDA
    ROBERTS, M
    MCCOMBS, M
    POLITICAL COMMUNICATION, 1994, 11 (03) : 249 - 262
  • [45] A Research Agenda for Online Political Advertising: Surveying Campaign Practices, 2000-2012
    Barnard, Lisa
    Kreiss, Daniel
    INTERNATIONAL JOURNAL OF COMMUNICATION, 2013, 7 : 2046 - 2066
  • [46] A Research Agenda for Constructing an Environment to Help Develop a Creative Software
    Wang, Feng-Jian
    Fahmi, Faisal
    Yang, Hongji
    2021 21ST INTERNATIONAL CONFERENCE ON SOFTWARE QUALITY, RELIABILITY AND SECURITY COMPANION (QRS-C 2021), 2021, : 454 - 462
  • [47] How the environment shapes physical activity - A transdisciplinary research agenda
    Sallis, JF
    Kraft, K
    Linton, LS
    AMERICAN JOURNAL OF PREVENTIVE MEDICINE, 2002, 22 (03) : 208 - 208
  • [48] A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda
    Pahari, Subhajit
    Bandyopadhyay, Anupam
    Kumar, V. M. Vijay
    Pingle, Sameer
    COGENT BUSINESS & MANAGEMENT, 2024, 11 (01):
  • [49] COVID-19 and the environment: A critical review and research agenda
    Shakil, Mohammad Hassan
    Munim, Ziaul Haque
    Tasnia, Mashiyat
    Sarowar, Shahin
    SCIENCE OF THE TOTAL ENVIRONMENT, 2020, 745
  • [50] Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda
    Surana-Sanchez, Clara
    Aramendia-Muneta, Maria Elena
    INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2024, 48 (02)
12345