BEYOND ONLINE ADVERTISING

被引：0
|
作者：
Lako, Cristian
机构：
来源：
PROCEEDINGS OF THE EUROPEAN INTEGRATION: BETWEEN TRADITION AND MODERNITY, VOL 2 | 2007年
关键词：
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The paper analyzes some online texts used in marketing to promote certain services and products. The texts will be considered from several perspectives: that of the writer (his purpose and constraints), that of the machine (search engine) interpreting the text, and that of the reader and the effect on him.
引用
收藏
页码：357 / 363
页数：7
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