Is Deep Learning a Game Changer for Marketing Analytics?

被引：1
|
作者：
Urban, Glen [1 ]
Timoshenko, Artem [2 ]
Dhillon, Paramveer [3 ]
Hauser, John R. [4 ]
机构：
[1] MIT Sloan Sch Management, Cambridge, MA 02142 USA
[2] Northwestern Univ, Mkt, Evanston, IL 60208 USA
[3] Univ Michigan, Informat, Ann Arbor, MI 48109 USA
[4] MIT Sloan Sch Management, Mkt, Cambridge, MA USA
来源：
MIT SLOAN MANAGEMENT REVIEW | 2020年 / 61卷 / 02期
关键词：
D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：71 / 76
页数：6
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