The Innovative Closed Loop Model of the Product Sale Based on the Experience Marketing

被引：0
|
作者：
Tong Lili [1 ]
Li Xiaowen [1 ]
机构：
[1] Beijing Univ Posts & Telecommun, Econ & Management Sch, Beijing 100876, Peoples R China
来源：
PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2008年
关键词：
Experience marketing; Product sale; Closed loop; Automobile;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The product sale tache is the key of the whole contact between the enterprises and the customers. The trend of the world economy jointing to be a whole body enlarges our choosing range. The attraction of the commodity and the service themselves weakens. More and more people turn to care their potential feelings from the service process. But the standardization of the commodity and the service obliterates the individual taste. The experience products interaction is necessary to be in fashion. This paper will discuss what the experience marketing is and how to design the innovative product sale model scientifically.
引用
收藏
页码：1749 / 1752
页数：4
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