The Innovative Closed Loop Model of the Product Sale Based on the Experience Marketing

被引：0

作者：

Tong Lili ^{[1
]}

Li Xiaowen ^{[1
]}

机构：

[1] Beijing Univ Posts & Telecommun, Econ & Management Sch, Beijing 100876, Peoples R China

来源：

PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2008年

关键词：

Experience marketing; Product sale; Closed loop; Automobile;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The product sale tache is the key of the whole contact between the enterprises and the customers. The trend of the world economy jointing to be a whole body enlarges our choosing range. The attraction of the commodity and the service themselves weakens. More and more people turn to care their potential feelings from the service process. But the standardization of the commodity and the service obliterates the individual taste. The experience products interaction is necessary to be in fashion. This paper will discuss what the experience marketing is and how to design the innovative product sale model scientifically.

引用

页码：1749 / 1752

页数：4

共 50 条

[1] Closed-loop Supply Chain Model of Remanufacturing Product with Demand Marketing of Returning Product
Shen Jian-nan
2014 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (ICMSE), 2014, : 465 - 472
[2] Marketing and optimization of metal product sale system
Esin, E.G.
Metallurg, 1999, (06): : 18 - 20
[3] A Study of Product Quality and Marketing Efforts in Closed-Loop Supply Chains With Remanufacturing
Chen, Cheng-Kang
Ulya, M. Akmalul
Mancasari, Uki Astika
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2020, 50 (12): : 4870 - 4881
[4] Marketing integration of the innovative process based on the concept of product life
Rassykhina, V. E.
Martinova, O. V.
MARKETING AND MANAGEMENT OF INNOVATIONS, 2011, (04): : 46 - 51
[5] A proposed mathematical model for closed-loop network configuration based on product life cycle
Saman Hassanzadeh Amin
Guoqing Zhang
The International Journal of Advanced Manufacturing Technology, 2012, 58 : 791 - 801
[6] A proposed mathematical model for closed-loop network configuration based on product life cycle
Amin, Saman Hassanzadeh
Zhang, Guoqing
INTERNATIONAL JOURNAL OF ADVANCED MANUFACTURING TECHNOLOGY, 2012, 58 (5-8): : 791 - 801
[7] Tobacco Product Marketing Orders and Online Marketing and Sale of Unauthorized ENDS Products
Le, Nicolette
Mcmann, Tiana J.
Cui, Mandy
Cuomo, Raphael E.
Yang, Joshua S.
Mackey, Tim Ken
JAMA INTERNAL MEDICINE, 2023, 183 (10) : 1170 - 1172
[8] A Closed-loop PLM Model for Lifecycle Management of Complex Product
Guo Wei
Zheng Qing
Zuo Bin
Shao Hong-yu
MOVING INTEGRATED PRODUCT DEVELOPMENT TO SERVICE CLOUDS IN THE GLOBAL ECONOMY, 2014, 1 : 132 - 139
[9] A model for the climate of an innovative closed greenhouse for model based control
Speetjens, Bas
Xu, Jin
van Straten, Gerrit
Stigter, Hans
PROCEEDINGS OF THE IIIRD INTERNATIONAL SYMPOSIUM ON MODELS FOR PLANT GROWTH, ENVIRONMENTAL CONTROL AND FARM MANAGEMENT IN PROTECTED CULTIVATION, 2006, (718): : 323 - +
[10] Research on Production Optimization Model of the Closed-loop Supply Chain with Remanufacturing Based on Product Differentiation
Jiang Hongwei
INDUSTRIAL INSTRUMENTATION AND CONTROL SYSTEMS, PTS 1-4, 2013, 241-244 : 1503 - 1506

← 1 2 3 4 5 →