Marketing Students' Perceptions and Their Experiences during Industrial Training on English Oral Communication Skills

The main aim of this study is to investigate the perceptions of marketing students in using English Language Oral Communication Skills during their industrial training. This paper presents the findings of the marketing students experience using the language and also their readiness in performing the oral communication during industrial training. Data for the study were gathered from 60 respondents from marketing students who had completed their industrial training from various companies. A set of questionnaire was given. The finding of this study indicates that the trainees have improved on their oral communication skills. Besides that, the findings also show that they have the ability to use the oral communication skills learned and performed well during industrial training. This research concludes that due to the competitiveness and explosive nature of the market environment, there is a vital need to adequately prepare graduates with good English Oral communication skills before they go for their industrial training. (C) 2012 The Authors. Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the LSP 2012 Committee, Language Academy, Universiti Teknologi Malaysia.