Research on Product Affective Image by the Way of Empathic Design

Continuous development of science and technology and continuous innovation of products have changed users' needs. People not only pay attention to practical and functional products, but also pay more attention to satisfying emotional needs in the process of experience. In such a highly information-based era, designers actively and deeply understand users' various emotional experience instead of passively designing products only by relying on obtaining users' feedback information. Starting from design's emotional factors, this study firstly introduces empathetic design's concept and basic method, leads to the key of empathetic design method-focusing on users' experience, and then combining with theories and methods of design morphology and statistics, discusses empathetic design method applied in product design. Taking design of office chair as an example, with empathetic design's concept and method as research's foundation, this paper analyzes and carries questionnaire investigation combining with users' behavior, and demonstrates user experience's influence on formation of products' emotional imagery using contrast technique, and with the help of Chi-square test and non-parametric test. In addition, combining with product design method, based on summarizing users' demands, this paper puts forward the concept of new office chair's design.