Discovering Sequential Rental Patterns by Fleet Tracking

As one of the most well-known methods on customer analysis, sequential pattern mining generally focuses on customer business transactions to discover their behaviors. However in the real-world rental industry, behaviors are usually linked to other factors in terms of actual equipment circumstance. Fleet tracking factors, such as location and usage, have been widely considered as important features to improve work performance and predict customer preferences. In this paper, we propose an innovative sequential pattern mining method to discover rental patterns by combining business transactions with the fleet tracking factors. A novel sequential pattern mining framework is designed to detect the effective items by utilizing both business transactions and fleet tracking information. Experimental results on real datasets testify the effectiveness of our approach.