Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions

被引:29
|
作者
Lu, Xianghua [1 ]
He, Shu [2 ]
Lian, Shaohua [1 ]
Ba, Sulin [2 ]
Wu, Junjie [3 ]
机构
[1] Fudan Univ, Dept Informat Management & Informat Syst, 220 Handan Rd, Shanghai 200433, Peoples R China
[2] Univ Connecticut, Dept Operat & Informat Management, 2100 Hillside Rd, Storrs, CT 06269 USA
[3] Beihang Univ, Dept Informat Syst, 37 Xueyuan Rd, Beijing 100083, Peoples R China
基金
中国国家自然科学基金;
关键词
WORD-OF-MOUTH; INFORMATION OVERLOAD; SOCIAL COMMERCE; PARTICIPATION; BEHAVIOR; MEMBERS; IMPACT; EXPLORATION; COMMUNITY; DILUTION;
D O I
10.1016/j.dss.2020.113368
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
This study examines how the unique information environment of online forums affects consumers' information acquisitions, and further impacts their purchase behavior. Based on the information foraging theory, we hypothesize that the relevant information patches in online forums facilitate consumers' information acquisition processes and increase purchase intention. However, the mixed information scents within online forums could also lead to fewer or no purchases because of distraction from unrelated information. To test the proposed hypotheses, we empirically analyze a unique data set of consumers' webpage browsing histories and purchase behavior from a major online travel agency in China. The findings of this study provide insights into how online forum browsing behavior affects consumers' purchase decisions. The findings also offer important implications for online forum design.
引用
收藏
页数:10
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