HUMANITARIAN CAMPAIGNS IN SOCIAL MEDIA Network architectures and polymedia events

被引:38
|
作者
Madianou, Mirca [1 ]
机构
[1] Univ Leicester, Dept Media & Commun, Leicester LE1 7JA, Leics, England
关键词
action at a distance; cosmopolitanism; humanitarian campaigns; Kony; 2012; media events; social media; social networking sites;
D O I
10.1080/1461670X.2012.718558
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Social media and social networking sites (SNS) in particular have become popular in current humanitarian campaigns. This article assesses the optimism surrounding the opportunities that SNS communication offers for humanitarian action and for the cultivation of cosmopolitan sensibilities. In order to evaluate the mediation of suffering and humanitarian causes through social media, I argue that we need to understand the architectures of social media and SNS in addition to analysing the content of the campaigns drawing on the literature on humanitarian communication. Focusing on the analysis of two humanitarian campaigns through social media, the phenomenally popular and controversial Kony 2012 campaign and WaterForward, the article observes that the architectures of SNS orientate action at a communitarian level which heightens their post-humanitarian style. However, an emerging new genre of reporting and commenting which is termed polymedia events can potentially extend beyond the limitations of SNS communication by opening up the space for reflexivity and dialogical imagination.
引用
收藏
页码:249 / 266
页数:18
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