Development Ideas and Countermeasures of Cultural and Creative Industries with the Background of New-type Urbanization

The characteristic of the new-type urbanization is comprehensively improving the quality of urbanization. The new-type urbanization put forward higher requirements to cultural and creative industry. The cultural and creative industry development should conform to the diverse needs of the urban and rural residents, and the requirements of the four modernizations synchronization, and the characteristics of the urbanization development, and the requirements of green and low carbon. The culture and creative industries could provide continuous economic development momentum for the new-type urbanization, and could optimize the industrial structure, promote the development of urban transformation, improve the cultural connotation of the city and promote the development of urban and rural areas as a whole. Determining the development ideas and countermeasures of the culture and creative industries should according to the requirements of the new-type of urbanization: Formulating development planning of the culture and creative industries adjusting to local conditions; Using the local characteristic culture resources and creating the brand with regional characteristics; Integrating modern science and technology and promoting the innovation of business model; Paying attention to the coordination and integration with the related industries; Establishing various policies and measures to optimize the environment of cultural and creative industry development.