Online social networks: A survey of a global phenomenon

被引:181
|
作者
Heidemann, Julia [1 ]
Klier, Mathias [1 ]
Probst, Florian [2 ]
机构
[1] Univ Regensburg, Dept Management Informat Syst, D-93053 Regensburg, Germany
[2] Univ Augsburg, FIM Res Ctr Finance & Informat Management, Augsburg, Germany
关键词
Online social network; Structural characteristics; Business value; WORD-OF-MOUTH; FACEBOOK; COMMUNITIES; SEARCH; POWER; COMMUNICATION; CENTRALITY; SCIENCE; CROWDS; SITES;
D O I
10.1016/j.comnet.2012.08.009
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
Online social networks became a global phenomenon with enormous social as well as economic impact within a few years. Alone, the most popular online social network, Facebook, counts currently more than 850 million users worldwide. Consequently, online social networks attract a great deal of attention among practitioners as well as researchers. The goal of this article is to provide an overview of online social networks in order to contribute to a better understanding of this worldwide phenomenon. In this context, we address for example the following questions: What are the major functionalities and characteristics of online social networks? What are the users' motives for using them and how did online social networks emerge and develop over time? What is the impact and value of online social networks from a business perspective and what are corresponding challenges and risks? (c) 2012 Elsevier B.V. All rights reserved.
引用
收藏
页码:3866 / 3878
页数:13
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