The Discussion on Improving Corporate Cultural Soft Power

被引：0

作者：

Sui Min ^{[1
,2
,3
]}

Guo Xiaosha ^{[3
]}

Sun Yanheng ^{[1
]}

机构：

[1] Univ Jinan, Sch Management, Jinan 250022, Shandong, Peoples R China

[2] Univ Jinan, Soft Power Res Ctr, Jinan 250022, Shandong, Peoples R China

[3] Ocean Univ China, Sch Management, Qingdao 266100, Shandong, Peoples R China

来源：

SOFT POWER INNOVATION AND DEVELOPMENT IN TODAY'S CHINA: PROCEEDINGS OF THE FIRST INTERNATIONAL CONFERENCE OF NATIONAL SOFT POWER (ICNSP) | 2011年

关键词：

Corporate culture; Soft power; Corporate core competencies;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

This thesis elicits the connotation and mechanism of corporate cultural soft power on the basis of corporate culture, discusses how to promote corporate cultural soft power and advocateg that modern corporate should build, constantly innovate and recycle a unique corporate culture so as to achieve the longterm development.

引用

页码：465 / 469

页数：5

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