Place attachment and second home

The paper analyses the concept of place attachment in the context of second home. Contemporary society is characterised by structural changes in the field of work and leisure, resulting in increasing mobility and travelling. Place attachment is analysed in comparison with current social issues such as globalisation, mobility, leisure, tourism, social sustainable planning. Changes within the process of territorialisation, especially in the forming of residential strategies have been emphasized in the paper. The bipolar model of residential strategies is transformed to multiple homes. The research was conducted on a sample of residential home owners on the Croatian Adriatic coast (N=400). The results show a high degree of attachment to second home, as well as a high level of identification with place. Based on this, the results indicate a tendency of changing the concept from second house to second home.