International corporate governance and the responsibility of the brand

被引：1
|
作者：
Ade-Ajayi, F [1 ]
机构：
[1] Citibank NA, Libreville, Gabon
来源：
CORPORATE GOVERNANCE-AN INTERNATIONAL REVIEW | 2004年 / 12卷 / 02期
关键词：
governance; international; brand; responsibility; emerging markets; compliance;
D O I：
10.1111/j.1467-8683.2004.00359.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Emerging markets present strong corporate governance challenges for the branded multinational which, in view of the greater public trust and scrutiny it receives, has a responsibility to provide its international managers with the necessary tools to maintain its governance standards, even in regions where such standards might be lacking.
引用
收藏
页码：184 / 190
页数：7
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