International corporate governance and the responsibility of the brand

被引：1

作者：

Ade-Ajayi, F ^{[1
]}

机构：

[1] Citibank NA, Libreville, Gabon

来源：

CORPORATE GOVERNANCE-AN INTERNATIONAL REVIEW | 2004年 / 12卷 / 02期

关键词：

governance; international; brand; responsibility; emerging markets; compliance;

D O I：

10.1111/j.1467-8683.2004.00359.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Emerging markets present strong corporate governance challenges for the branded multinational which, in view of the greater public trust and scrutiny it receives, has a responsibility to provide its international managers with the necessary tools to maintain its governance standards, even in regions where such standards might be lacking.

引用

页码：184 / 190

页数：7

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