A Contrastive Analysis of the Progress and Developmental Obstacles of Product Innovation Management in China

PIM is a project to plan, organize, command, coordinate and control the product innovation activities as well as to ensure the reasonability and durativity of new product development resources input, which is a bridge between the development strategy and product development of enterprises. This paper gets some useful suggestions to Promote PIM of China by contrastive analysis progress and developmental obstacles, so as to advance the further development of PIM study and innovative strategy application of enterprises.