e-Business Application to Students' Blended Learning in Higher Education

e-Business Supports Higher Education the Same Way It Helps Companies in General. E-Business Application in higher education has already become an indispensable tool in both university staff and students' daily life. A number of technological, educational and business models of e-Business application in higher education have been developed. However, the educational models of e-Business application in higher education mostly focus on blended learning, thereby they lack the blended educational process that comprises blended teaching, peer-learning and learning. These one-sided educational models do not contribute to the qualitative blended educational process for the improvement of students' learning achievements. Aim of the present paper is to work out the educational model of e-Business application in higher education underpinning analysis of quality of the institutionalized blended educational process for the improvement of students' learning achievements. The meaning of the key concepts e-Business application and blended learning is studied. Moreover, the logical chain of analysis is shown: e-Business -> blended learning -> a model of the blended educational process -> empirical study within a multicultural environment. The results of the present research show that students' learning achievements after having been implemented the blended educational process have been enhanced. Directions of further research are proposed.