PRODUCT-SERVICE SYSTEMS DESIGN EDUCATION AND A NEW INTERDISCIPLINARY SERVICE DESIGN GRADUATE PROGRAM

A Product-Service Systems (PSS) is composed of service and product elements to provide values for relevant stakeholders. PSS designing includes both service and product design aspects, but a service-dominant approach would be desirable. A service designing process can be composed of value modeling, service activity design, service interaction and touchpoint design and experience management, and the corresponding design method and design support tools have been developed at the ABC of DEF University. This paper explains the PSS design education efforts by showcasing a few student design projects and introduces the curriculum of the new Interdisciplinary Service Design graduate program. The case of DEF University in developing an interdisciplinary design program, based on solid research efforts in leading areas give a good insight for design field where combined educational innovation and research development would be necessary in reflecting ever-changing demand of industry competitiveness and human desires.