Leadership through service: An exploratory study of the leadership styles of tour leaders

被引:62
|
作者
Wong, Jehn-Yih [1 ]
Lee, Wen-Hwa [1 ]
机构
[1] Ming Chuan Univ, Dept Business Adm, Taipei 111, Taiwan
关键词
Group package tour; Style; Leadership style; GROUP PACKAGE TOUR; PARENTING STYLE; LEARNING STYLES; PERFORMANCE; TEACHERS; STUDENTS; HEALTH;
D O I
10.1016/j.tourman.2011.11.022
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The group package tour is one of the main modes of outbound travel in many parts of Asia. Tour leaders are part of the product and are therefore key front-line players in the tourism industry as they service guests during a journey. A tour leader's style of leadership transforms a tourist visit from a tour into an experience and is a critical factor affecting a tourist's satisfaction with their tour. This study identifies the various different styles of tour leadership using in-depth interviews to collect data. Three dimensions of leadership style in tour leaders were found: concern for tasks, concern for customers, and concern for controlling the group climate. The authors discuss the implications of their findings and make recommendations for travel agencies. (C) 2011 Elsevier Ltd. All rights reserved.
引用
收藏
页码:1112 / 1121
页数:10
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