Importance-Performance Analysis of Green Strategy Adoption within the Malaysian Manufacturing Industry

被引:17
|
作者
Masoumik, S. Maryam [1 ]
Abdul-Rashid, Salwa Hanim [1 ]
Olugu, Ezutah Udoncy [1 ]
机构
[1] Univ Malaya, Fac Engn, Dept Mech Engn, CPDM, Kuala Lumpur 50603, Wilayah Perseku, Malaysia
关键词
Green Strategy; Importance-Performance Analysis; Competitive Benefits; Natural-Resource-Based View; Structural Equation Modelling; Manufacturing Industry; SUPPLY CHAIN MANAGEMENT; RESOURCE-BASED VIEW; IMPLEMENTATION; INITIATIVES; PRESSURES; OUTCOMES; FIRM;
D O I
10.1016/j.procir.2014.07.180
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
The highly competitive nature of the manufacturing environment requires manufacturers to consider the ultimate outcome of their green strategy adoption, focusing on those that are strategic to their environmental and business performance. Based on the Natural-Resource-Based framework, a model is proposed to analyse the total effects of green strategy adoption on competitive benefits within the manufacturing industry. The conceptual model has been formulated by applying structural equation modelling and empirically analysed using a dataset collected from a survey of ISO 14000 certified manufacturers from among the Malaysian industries. The results show that there is a significant relationship between the green strategies, environmental performance and competitive benefits. The results also imply that a clean technology strategy has considerable importance in terms of generating competitive benefits, and yet it received the least attention from the manufacturers. (C) 2015 The Authors. Published by Elsevier B.V.
引用
收藏
页码:646 / 652
页数:7
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