The fraud investigation detective agency

被引：1
|
作者：
Lockwood, Frank S.
机构：
[1] Department of Entrepreneurship, College of Business, Western Carolina University, Cullowhee, NC
来源：
ENTREPRENEURSHIP THEORY AND PRACTICE | 2007年 / 31卷 / 02期
关键词：
D O I：
10.1111/j.1540-6520.2007.00174.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Fraud Investigation Detective Agency presents the problems faced by Ken and Barbara Wilson as they established their new business and, after achieving an initial success, the issues that the Wilsons faced as they attempted to expand the business. This case deals with the importance of creating competitive advantages as a strategy in starting a new venture. The case continues as the owners recognize the effects of their competitive advantages on the successful launch of the company. Finally, the case deals with strategies to expand market share by utilizing these competitive advantages. Financial data from the actual company are included.
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页码：299 / 318
页数：20
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