International real estate consulting and financial rationality in real estate evaluation and management in Sao Paulo

International property consultants operate at the interface between real estate and financial actors and contribute to the expansion of the financialization of urban production in markets considered to be non-transparent but promising fir institutional investors. They are sources of dissemination of new business practices in the real estate sector, building a private regulation that promotes transparency in developing markets and that makes property more readable for international investors. Through a qualitative multi-method research with the main real estate consultants operating in Sao Paulo, we identified that this regulation used three main instruments: financial methods of real estate valuation, international accounting standards and market studies. As a consequence, the consultancies influenced the real estate investments of their clients (real estate actors, but also financial and industrial ones), spreading a more strategic and financial perspective on the value of urban space.