REFLECTIONS ON SUSTAINABILITY-ORIENTED INNOVATION IN HEALTH SERVICES

The study's objective consists of a theoretical reflection on how sustainability-oriented innovation (SOI) can be developed in the context of health services. The work format is a theoretical essay based on research in journals that comprise the Scopus database, using the Business, Management and Accounting filters. Among the study's contributions, we can mention identifying factors related to adopting SOI in the health context, highlighting the main and necessary aspects for developing SOI in this segment. A conceptual SOI scheme can be proposed, demonstrating that the path to becoming a sustainable organization passes through the articulation of processes in a strategic way, which involves the need to adopt a sustainable business model that places the generation of value of the organization through SOI.