User Acceptance of Metaverse: An Analysis for e-Commerce in the Framework of Technology Acceptance Model (TAM)

被引：15

作者：

Toraman, Yavuz ^{[1
]}

Gecit, Baris Batuhan ^{[2
]}

机构：

[1] Istanbul Nisantasi Univ, Istanbul, Turkiye

[2] Ostim Tech Univ, Ankara, Turkiye

来源：

SOSYOEKONOMI | 2023年 / 31卷 / 55期

关键词：

Metaverse; Non-Fungible Token (NFT); Technology Acceptance Model; Consumer Behaviour; e-Commerce; Last Mile Delivery; Blockchain; PERCEIVED EASE; ADOPTION; DIGITALIZATION; DIRECTIONS; GENDER;

D O I：

10.17233/sosyoekonomi.2023.01.05

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The increase in technology has directed society to penetrate more towards electronic channels. Usage of the internet and e-commerce has been growing dramatically year by year. Thus, households' daily life has become more digitalised, leading innovative entrepreneurs to find new technologies. Firstly, the World has seen the emergence of blockchain technologies in recent years. In the more recent period, terms like Metaverse and NFT became popular. This study aims to analyse Metaverse and NFT terms with Technology Acceptance Model, and accordingly, a structural equation analysis has been conducted via Smart PLS 3. According to the analysis results, Perceived compatibility, enjoyment, and trust have a significant and positive effect on perceived usefulness, the mediation effect has been accepted, and other hypotheses have been rejected. Afterwards, all these results were interpreted accordingly to the analysis.

引用

页码：85 / 104

页数：20

共 50 条

[1] Adoption of E-Commerce Online to Offline with Technology Acceptance Model (TAM) Approach
Riantini, Regina Elm
Vional
Aries
[J]. 2018 4TH INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION SCIENCES (ICCOINS), 2018,
[2] The Technology Acceptance Model E-Commerce Extension: A Conceptual Framework
Fayad, Rima
Paper, David
[J]. 4TH WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (WCBEM-2015), 2015, 26 : 1000 - 1006
[3] Technology acceptance model in e-commerce segment
Fedorko, Igor
Bacik, Radovan
Gavurova, Beata
[J]. MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, 2018, 13 (04): : 1242 - 1256
[4] Understanding Customers' Intention to Use e-commerce in Bangladesh: An Application of the Technology Acceptance Model (TAM)
Islam, Md. Tariqul
Hoque, Md. Rakibul
Sorwar, Golam
[J]. PROCEEDINGS OF THE 2016 19TH INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION TECHNOLOGY (ICCIT), 2016, : 512 - 516
[5] A Review of Technology Acceptance Model in the E-commerce Environment
Han, Lu
Jin, Yongsheng
[J]. ICMECG: 2009 INTERNATIONAL CONFERENCE ON MANAGEMENT OF E-COMMERCE AND E-GOVERNMENT, PROCEEDINGS, 2009, : 28 - 31
[6] Evaluation of E-Commerce Organic Coconut Sugar: Technology Acceptance Model (TAM) and End-User Computing Satisfaction (EUCS) Model
Indrayanto, Adi
Suliyanto
Restianto, Yanuar E.
Iskandar, Dadang
Kurniawan, Ruly E.
[J]. QUALITY-ACCESS TO SUCCESS, 2024, 25 (199): : 128 - 138
[7] Towards an Understanding of User Acceptance to Use Biometrics Authentication Systems in E-Commerce: Using an Extension of the Technology Acceptance Model
Al Harby, Fahad
Qahwaji, Rami
Kamala, Mumtaz
[J]. INTERNATIONAL JOURNAL OF E-BUSINESS RESEARCH, 2010, 6 (03) : 34 - 55
[8] Determinants of Live Commerce Acceptance: Focusing on the Extended Technology Acceptance Model (TAM)
Pan, Zhi
Cho, Hee Jun
Jo, Dong Hyuk
[J]. KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS, 2023, 17 (10): : 2750 - 2767
[9] Study of Consumer Acceptance in E-commerce by Integrating Technology Acceptance Model with Task-Technology Fit Model
Sun, Jianjun
Ke, Qing
Cheng, Ying
[J]. 2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15, 2007, : 3621 - 3624
[10] Modeling of user acceptance of consumer e-commerce website
Chen, R
[J]. WEB INFORMATION SYSTEMS ENGINEERING - WISE 2005, 2005, 3806 : 454 - 462

← 1 2 3 4 5 →