Understanding the role of digital finance in facilitating consumer online purchases: An empirical investigation

被引：8
|
作者：
Wang, Zhimao [1 ]
Huang, Xucheng [2 ]
机构：
[1] Yancheng Teachers Univ, Sch Business, Yancheng, Peoples R China
[2] Shanghai Lixin Univ Accounting & Finance, Sch Finance, Shanghai, Peoples R China
来源：
FINANCE RESEARCH LETTERS | 2023年 / 55卷
关键词：
Digital finance; Online shopping; Consumer behavior;
D O I：
10.1016/j.frl.2023.103939
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
This paper analyzed the impact of digital finance on consumer behavior and online buying. It found that digital finance plays a crucial role in enabling online transactions, with most online consumers using digital finance services such as mobile payments and online banking. Digital finance services were found to be reliable and convenient, enhancing consumer trust in making online purchases and lowering perceived risk, which increased online purchasing behavior. The study also found that digital finance services increased the perceived usefulness of online pur-chasing, leading to increased intention to purchase online.
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页数：5
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