Introduction to special issue on "history of marketing in Spain", part I

被引：0

作者：

Aramendia-Muneta, Maria Elena ^{[1
]}

Moreno, Felipe Ruiz ^{[2
]}

Martinez-Ruiz, Maria Pilar ^{[3
]}

机构：

[1] Univ Publ Navarra, Dept Business Adm, Pamplona, Spain

[2] Univ Alicante, Dept Mkt, Alicante, Spain

[3] Univ Castilla La Mancha, Dept Business Adm, Albacete, Spain

来源：

JOURNAL OF HISTORICAL RESEARCH IN MARKETING | 2024年 / 16卷 / 01期

关键词：

D O I：

10.1108/JHRM-02-2024-087

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 2

页数：2

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