Prosocial marketing: The moderating effects of mere exposure and perception of hypocrisy

被引:0
|
作者
Du, Jia-Jhen [1 ]
Liao, Ling-Jun [1 ]
Chou, Li-Fang [1 ]
Wong, Jiankun [1 ]
机构
[1] Natl Cheng Kung Univ, Tainan, Taiwan
关键词
D O I
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中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
4104
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页码:275 / 275
页数:1
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