A Study of Satisfaction and Loyalty for Continuance Intention of Mobile Wallet in India

被引：1
|
作者：
Amoroso, Donald [1 ]
Lim, Ricardo [2 ]
Lei, Jialiang [3 ]
Saxena, Anupriya [4 ]
机构：
[1] Auburn Univ, Montgomery, AL 36117 USA
[2] Nagoya Univ Commerce & Business, Nagoya, Japan
[3] Bogun Innovat, Shanghai, Peoples R China
[4] Eficens Syst LLC, Atlanta, GA USA
来源：
INTERNATIONAL JOURNAL OF E-ADOPTION | 2023年 / 15卷 / 01期
关键词：
Continuous Intention; Digital Payment; Education; Indian; Loyalty; Mobile Wallet; Satisfaction; Youth; INFORMATION-SYSTEMS CONTINUANCE; PERCEIVED VALUE; EMPIRICAL-TEST; CUSTOMER SATISFACTION; DUAL-MODEL; HABIT; CONSUMER; CONTEXT; DETERMINANTS; TECHNOLOGY;
D O I：
10.4018/IJEA.319313
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
How do satisfaction and loyalty drive Indian consumers' continued use of mobile financial applications? Do age, education, and income moderate these relationships? An analysis of 1,060 Indian participants revealed that consumer satisfaction and loyalty were correlated with continuance intention. Satisfaction seemed to be a more emotional factor for the continuance of mobile wallet use, while loyalty was more cognitive behavior. Income and education showed opposite and significant moderating effects on the main driving factors. In general, the research findings can provide a deeper understanding of the continued use of mobile financial applications.
引用
收藏
页数：18
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